Google changes its algorithm all the time. We as internet users on the surface would know nothing about it but certainly SEO experts do know about it and how it affects their work. One of the recent updates has been called the Panda Update by Google and anyone else who happens to understand it, the Farmer Update.
In the earlier days of SEO, link farms were common, that is websites that were online for the key reason they contained links to other websites through the use of articles on any subject under the sun, from giving your dog a trim to undergoing hip replacement. Individuals would go about writing them and you could go and locate any you wish in an article directory, and then add it to your site, as long as it was not altered in anyway, and the author’s details were acknowledged.
The true reason of course was to gain some links. Each article directory offered authors a resource box where they could add a couple of links to the site they were out to promote. As a result the link would be visible in the article directory. If someone decided to use the article, the links would ultimately appear on the website that used it as well.
As it stands these articles were present for the producing of links and the end result was that the quality of the articles was simply not that good. All this really confused the search engines as they could not locate the original article that easily as there had been so much duplication.
Now Google is being more selective in focusing on strictly relevant, well written articles so as to give credibility to those better supported websites and the links they have to other sites. The way around this new algorithm is to avoid sites which have little or no relevance to your site while making sure you focus on high quality content of articles and not just a large quantity.
The last thing you should do is to ensure your title tags are relevant to your content. In other words don’t try to make the page look as though it is about a particular product when in fact it isn’t. Filling up articles with too many keywords is not popular these days either.
Google is really making an attempt to weed out rubbish from the World Wide Web and the search engine facility is being a lot more selective about content in websites. If you want your business to have a high ranking in the search engine results you have to bow down to algorithm changes otherwise your website will fall down the ranks and will be of no use to your business and a successful future will not be guaranteed, at least not by using the World Wide Web.